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I can confirm that JB is selling this @ $78 (or 3 for 1 trade in)

just went to JB Melbourne Bourke St and checked

AC2 Midnight Launch coverage posted:
http://www.ecogamer.com/content/91-event/2496-assassins-creed-2-midnight-launch

GAME Plenty Valley refused to price match the JB HiFi price of $78.  Even though the JB HiFi store is literally next door.  They said they will only price match if you have a catalogue showing that price even though I've price matched at that store a number of times without a catalogue, including Modern Warefare 2 less than a week ago.  Strange.

Maybe they're more strictly enforcing their policies?

EB price matched DSE $77 after calling them but they weren't happy about it.

anyone else have issues with DSE  stocking AC2? they had it marked as $77 but had no copies in (~2pm)

 ended up going to EB and JB, eb had it for $110 and JB for $78 (standard copy with hoodie)

I traded this in at EB for a gift card today but they had to check with head office.  There are some policy changes now and trades/gift card use will be monitored more closely.

anyone else have issues with DSE  stocking AC2? they had it marked as $77 but had no copies in (~2pm)

Bit late of a reply, but each store only got about 3 copies, so it wasn't going to last long.